The fruit lab wins another prize: 'best product introduction 2008' in out-of-home!

On the 18th of december 2008 the fruit lab became the proud winner of the 'Best Product introduction 2008' in out-of-home, an initiative from trade journal Shops-out-home. According to the expert jury pure fruit, fresh, ultimate flavour, eye-catching packaging and a healthy return are the ingredients that are responsible for the success of the fruit lab.